01Find the signal
Worked where creative instinct meets commercial judgment—scouting talent, shaping campaigns, and helping releases move from idea to market.
- Scouted prospective roster talent at major showcases, including CMA Fest, and supported outreach and executive pitch meetings.
- Built visual direction, cover concepts, collaboration proposals, and production timelines for artist and fashion campaigns.
- Coordinated album sequencing and mastering deliverables across digital, CD, and vinyl formats.
- Prepared market briefs and launch strategy spanning AmericanaFest, TriStar Trust, SEO, and new label opportunities.
- A&R
- Creative direction
- Release strategy
02Build the system
Founded a platform designed to replace fragmented artist promotion and informal booking with a clearer path from profile to paid performance.
- Designed industry-ready electronic press kits for music, bios, press assets, performance history, and booking information.
- Built musician and venue accounts, a gig marketplace, subscriptions, payments, and administrative tooling.
- Own the full product lifecycle: research, UX, development, security, analytics, deployment, and optimization.
- Product strategy
- Full-stack development
- Music tech
03Grow the audience
Turned technical products into discoverable, understandable stories across web, search, advertising, video, and product demos.
- Led a WordPress refresh and launched an SEO-focused publishing workflow to improve discoverability.
- Planned and optimized Google Ads campaigns while writing, editing, and publishing on-site content.
- Produced product video end-to-end and built an OpenAI text-to-speech CLI for faster, consistent voiceover.
- Supported product QA, bug reporting, demos, and technical setup.
- SEO
- Paid media
- AI workflows
04Create visibility
Built the digital foundation for a specialist forensics firm, translating deep expertise into a credible and discoverable market presence.
- Designed and continue to maintain the company website.
- Launched and optimized the firm’s social channels.
- Executed Facebook and LinkedIn campaigns focused on visibility and client acquisition.
- Web design
- Campaign strategy
- Consulting